Driving behavioral change to conserve nature by
a) deploying effective campaigns, and
b) helping non-profit organizations with similar goals succeed.
Long story short: After more than twenty years as one of the world’s premier management consultants focusing on monetization, Frank realized that charities need this type of expertise just as much as the big corporations he had served thus far.
In case you would like to read the long version of the story, check it out here on LinkedIn.
Donanto = “They shall give” in Latin
“donanto” is derived from (you probably guessed it) the Latin verb donare (which means “to give/bestow/grant”). To be precise, “donanto” is third-person plural future active imperative (quite a mouthful) of donare. Therefore, it means something like “they shall give” – a slogan that is simply irresistible for a monetization consultant…